Our intent is all for your delight

With a title that borrows from the slogan of Butlins holiday camps, Our intent is all for your delight, subverts and appropriates ideas of escape in holiday advertising and classic cinema. The image is a composite of original paintings, seaside resort advertisements and most notably a famous still from David Lynch’s film Blue Velvet.

Together with Roy Orbison’s In Dreams as a soundtrack, the film still and song reference the silver screen, which might be thought to be similar in size and proportion to that of the billboard. In addition, the work deliberately incorporates layers and traces of newsprint, which chimes with a billboard’s overlaying of information and advertising.

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